Wealthtech wars — and why the UK is the next battleground

Really good piece in Sifted on the positioning of the various challenger brokers in the UK, now that Robinhood’s entering the market. Some standout bits for me -

Sifted has heard that Robinhood has already agreed to a paid partnership with a UK investment startup as part of its customer acquisition strategy

“Revolut’s trading launch has been a non-event,” [Freetrade CEO] Dodds noted.

Robinhood will only offer US-listed stocks and trade exclusively in dollars

Revolut could well turn into a threat of its own, already claiming to have 100,000 trading users signed up


Dodds believes this will have more appeal domestically (“people want to buy what they know”).

Because nobody here has heard of Apple, Microsoft, snap, Uber…