We’ve all seen the (potentially overblown), success of Beyond Meat lately and there’s obviously a trend towards meat alternatives / vegan food at the moment. So this story in the FT caught my eye (Google the title & click through to get around the paywall) -
Hamilton is backing a new restaurant group that aims to be the world’s first plant-based burger chain and it turns out that the food will be made using Beyond Meat’s products. To top it off, they’ll be selling Jaden Smith’s Just Water too.
Beyond Meat have got a lot of stick for their valuation which seems out of proportion given their current sales and the size of the market. But perhaps this is an example of the potential of the market to grow?