Remember when Twitter was 140 characters only and designed to be SMS powered? That a long time ago that feels like.
Sadly this quarter’s numbers have not brought back the same fond memories.
Missing targets is no shock for Q2 companies due to COVID and we can expect a very rough Q3. A growing number of companies are holding back on Q3 estimates due to the unknowns.
Sadly for companies like Twitter which entered the publicly traded world as a flop has a lot of uphill fighting to do.
What was most surprising for me is the alternative revenue streams Twitter is thinking about, this has been mentioned before and it’ll be very interesting to see what their tests look like.
This will likely set the groundwork for other social networks, how can you monetise your users beyond ads and selling data.