Great reference, thanks! We will take a closer look now.
Just a bit of context here, we didn’t intend to throw too much time / money into the logo, which could well be a time and money sink. And we know the logo may well change again a few years later (look at Crowdcube’s rebranding for instance)
So this logo is literally one day’s work for us. We did carefully choose the blue as our main colour to make the visuals in the 2.0 App better and more eye-catching.
Focusing on the product and the App UX & design is a much higher priority at this stage of our business, we reckon.
But the ones in your reference do look very fancy
We will see what we can do