The New Genuine Impact Logo 📈

Great reference, thanks! We will take a closer look now.

Just a bit of context here, we didn’t intend to throw too much time / money into the logo, which could well be a time and money sink. And we know the logo may well change again a few years later (look at Crowdcube’s rebranding for instance)

So this logo is literally one day’s work for us. We did carefully choose the blue as our main colour to make the visuals in the 2.0 App better and more eye-catching.

Focusing on the product and the App UX & design is a much higher priority at this stage of our business, we reckon.

But the ones in your reference do look very fancy :bridge_at_night:

We will see what we can do

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Agree, there is more to a startup than a fancy logo. Just giving you my thoughts and I’ll leave it in your more than capable hands! :wink:

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It looks like a father teaching his child how to live his life. :grin:

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The Snake is something none of us ever even anticipated :joy:

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Interesting! Something we did read out ourselves as well.

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Looks like a trader sitting in front of his desk to me, which is a bit contrarian to the « on-the-go/mobile first » aspirations of GI users?

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That’s interesting observation! Our original thinking is to have the person immersed in the “G”, aka our services and tools. And the person is the “i”.

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Colour scheme reminds me of the coinbase logo

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yeah blue is very popular for Apps, if not too much :man_facepalming:

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Blue is a bit overdone if you ask me. I would personally stick with green, it’s associated with prosperity - which is what people hope to achieve from stock trading etc.

However, I would go for a fresher shade of green to make it a bit more modern and playful. The current green is a bit glum.

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Not teal or neon mint. That’s so last year

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Hi Alex,

A good logo…I could see a G & I which represent Genuine Impact. I am also able to see a rectilinear chart which looks to represent the movement of share price…The combination of the chart and G and I looks like an investor working on his laptop

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:tada: I was wondering when someone would spot this.

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Hi Alex,

Can the rectilinear graph be in Green color indicating growth and prosperity

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Thanks for the suggestion, I like your reasoning but we’ll have to check whether green fits the colour palette for our brand too of course. We’ll give it a go!

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When we asked for your feedback on our new logo, it was clear that it wasn’t quite there yet and it needed to evolve. This is the logo that we’ve come up with, we hope you like it!

logo

We’ll share the thinking behind the design tomorrow, in the next newsletter.

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Love it!

“Helps you find alpha”

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You got it :smile:

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It’s a lot “friendlier”

Love it

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12 posts were merged into an existing topic: A New Look For Genuine Impact