I am hopeful about Netflix. They got such a huge market share that they are quite entrenched.
They shook up the cable companies and made streaming much cheaper than having a cable TV package. As a result, they have been so successful that everyone wants a slice of the pie.
Friends, the Office and Marvel movies all got removed from Netflix by more traditional players, who are starting their own streaming platforms. Ironically, this is a throwback to the cable TV era, where you needed multiple packages to watch all that you wanted.
For now the golden age of streaming is over. Until cable TV companies realise again that they don’t have the depth and breadth of offering to warrant their own platform that customers will have to pay for, at that stage a neutral player like Netflix will be well positioned.
The only other company I could see compete with them in offering and firepower could be Disney, and perhaps Apple, but the latter would have to throw the kitchen sink at it and will have much higher acquisition costs. Netflix is OS agnostic, so can attack 100% of the market, Apple TV caters more to a much narrower Apple fan base.
Netflix will be in for a rocky ride for five years, but I think they will weather the storm and have a good chance of coming out on top.