Google's acquired Fitbit for $2.1bn

A pretty small acquisition for Google but obviously significant for the wearables market, as Fitbit was one of the best known brands, besides Apple & Samsung’s products. Personally I’m quite surprised that they felt that this was necessary & will make a significant impact on their efforts to gain a bigger share of the wearables market.

Is this a good strategic move for Google?

This is slightly painful too -

1 Like

Unless they can turn it into more than just a Fitbit, I fail to see how they can complete. The Apple Watch is much more than just a fitness tracker, although at a higher price point.