This doesn’t surprise me much to be honest, McDonalds are always pretty forward thinking - I’m more surprised that Burger King beat them to it here.
HL has some good analysis of this too -
McDonald’s CEO questioned this year whether plant-based meat was “worth embracing” at scale, given the risk of it being a fad and the added complexity for its kitchens.
Analysts Jefferies estimated Beyond Meat could generate an extra $ 48 million in sales if it captured just 1% of McDonald’s annual US beef sales, and $285 million if it snagged a 6% share.
Rival Impossible Foods has struggled to meet demand, meaning it might struggle to satisfy McDonald’s supply needs.
Burger King launched Impossible Whoppers nationwide, piling pressure on McDonald’s to match its archrival.