Several other people have told me that sort of thing too. I guess I’m the customer that’s still their target market because I’m a big Apple fan and I’ll be getting the new Pro regardless because in my opinion, the iPhone is the best product on the market. The key selling points for me for this phone are the big improvements to the camera, the battery life and also, faster Face ID (although that’s just a marginal gain).
As you say, there’s no question that the innovation’s slowing and I’m not sure whether they’re going to be able to sustain these prices in the future.
They’re obviously laying the foundation for AR based (glasses?) but maybe VR too, which would be the next platform. I find it hard to imagine Apple Car but that would obviously be a huge deal.
While in the meantime, services like Apple Card and the subscription services are marketing that drive hardware sales and retention. But I don’t think that’ll keep them going forever.
I won’t buy the new iPhone because of Apple TV Plus but I’m wondering whether I’ll get the free year if I buy it from EE. If not, I’d be very tempted to buy it from Apple directly instead.
I don’t think the other streaming services are going to have any concerns after yesterday, See looks good but I can’t see Apple creating enough unique content to cause people to ditch other services in favour of theirs.
I’m disappointed that it won’t support 5G though.